Flair |fler| 1. A special or instinctive aptitude or ability for doing something well.
When it comes to freelancing and taking the leap, Kadie was definitely a huge inspiration for me to follow on the same path, so it's a huge honor to have her as our Creative Flair today. Her work is a breath of fresh air; organic, raw and beautiful - definitely someone to envy!
In a few sentences describe yourself and what you do.
I am a graphic designer and illustrator currently living and creating in Dallas, Texas. I have a deep love for branding and visual storytelling. I was compelled to pursue my dream a year ago -- working one-on-one with clients to discover their visual identity and voice.
How did you first get into design + lettering? What's your favorite part about it?
In high school, art and illustration were a creative outlet for me the year that I switched schools. In college, I decided pretty instantly to concentrate on design and writing, which I assumed would take me straight into publication design. My first studio job out of school was as a layout designer, but I quickly discovered my love for communication ran deeper than laying shapes and words on a page. As a branding designer, I am now able to put into design the thoughts and ideas of the companies I work with.
I love diving fully into the structure of a company to finds its roots, the greater story. Building a brand is similar to therapy at times; it's about asking hard questions and truly listening to what is being said, and even the things that are unsaid. Because a timeless brand goes beyond the aesthetics of a logo, it should be an honest representation of a company or individual. I love when a client gets to the point in the design process when you can see that they confidently stand behind their brand, from all levels. It's that point when they resonate so deeply with the message that you know that they will be capable of sustaining it. It is such a rewarding experience!
Do you have any creative heroes that you admire and have inspired you? Who & How?
I am constantly being inspired and influenced by the creative company I keep. As much as I could spend hours developing my skill, there is a really no substitute for community in the creative process. I so often find my breakthrough moments in the midst of a passing conversation. I've also found encouragement as that community has grown by engaging and interacting on social media.
However I am very inspired by vintage botanical and apothecary posters - gathering both type and illustration ideas from the details. I still have not abandoned my absolute love of publication and have stacks and collections of old and new magazines and periodicals. As a true minimalist, paper remains my weakness and you will find stacks tucked all over my apartment and studio.
What is your favorite piece of work you have done and why?
It is hard to identify my favorite project or client, as many of them become so involved and consuming that it takes me awhile to be able to step back and see the work with fresh eyes and a personal preference. I do have an illustration of a floral wreath and a honeybee I did as part of a logo for a friend, which remains one of my favorites. I love the tiny details that go largely unnoticed but always appreciated by me.
What have you learnt since becoming a full-time freelance designer? Any advice?
Oh, man. Over prepare and then allow yourself to be free to the changing tide. I thought the biggest risk would be deciding to freelance. Little did I know it was just the beginning of the risk-taking. I feel as if I am in a constant state of risk, deciding which projects to take and which to let go, how to enjoy and steward the complete control over my time. It has been incredibly freeing and terrifying, but I wouldn't go back for the world. I have been stretched and challenged and pushed to my edge and redefined. But I know I am a better designer for practicing this way. I am more creative, daring and determined, and I bring that energy to my work.
Do you have a dream/goal that you wish to aspire?
I hope to at some point intentionally pursue work that allows me to travel. I came to Texas for an adventure and found one. I hope to continue to find adventure and remarkable people and perspective in other places. It can be hard as a business owner to pause, or to play, but the longer I put in the hours and feel the weight of responsibility; I know that there is a balance I need to find.
If you could live and work anywhere in the world, where would you go and why?
I would be a nomad! Truly. I love living in a city and being surrounded by people that I love, but there is much inspiration to be found in nature, standing in awe of open spaces and tall mountains and immense oceans. I want to experience cultures and to sit and listen to the way and traditions of different people in different parts of the world. I love learning about people and how they relate to one another, how communication changes from area to area. I would love to experience it all!
Early bird or night owl?
Early bird all the way. Cup of black coffee on the porch as the sun comes up. That is my happy place.