MOODBOARD : TRADITIONAL HUMOR

 
Moodboard : Traditional Humor | InBetween the Curls

So I must admit, it's been a while since I shared some work, or at least the progress of a new project that I'm working on. Talk about slacker... Insanely enough, this moodboard took me forever and a minute to actually land on this final piece. Nothing seemed quite right when I was rearranging my thoughts and images as to what this brand could and should become... Fast forward to today and I'm super happy and excited for how this design project is going to pan out. I may say this every time, but this one is going to be a good one- Ha! 

So what's the story behind this brand? Well it's based in Spain, but apart from the obvious, this project combines my love of food and tradition - how good is that?! This small, quaint tapas bar is known for its enjoyable gatherings between friends and families and what brings them together: food and drinks. The simple things are really the most enjoyable things in life; this place is living proof of it. Every inch of this bar is designed with pure Spanish culture, you can really feel it in its atmosphere. In my design thought process I want to keep those traditions, but since they attract a young crowd I want to modernize the whole branding vibe with a humorous twist. I mean, it's not the south of Spain if you don't bring humor into the everyday life. And on that note, I will let the details unravel more down the line as the project comes together... 

 

[wine cellar | bullfighter | poster | logo | cheese board | business card]

 

 

 

BRANDING : SHABBEE WOODWORK CREATIONS

 
Branding : Shabbee Woodwork Creations | by InBetween Studio

Hello Everyone! Sorry I've been a little M.I.A. lately... 'tis the time of year with projects left and right :) With that said, I'm very excited to share this branding piece that I've been working on for the past couple of months for that special duo I spoke about here. When they first approached me about visualizing their story I said 'hell yes!' And thus began the sketching...   

We began with a solid moodboard that combined her feminine ideas and his masculine foundation, which led to a hand-lettered logo and lots of fun elements that brings their story to life. BUT my ultimate favorite thing during the branding process is my questionnaire, more specifically, what animal they think their brand represents. It's so fun to see what clients come up with and how shockingly accurate the symbolism is to the rest of their answers in the questionnaire. My method may be a tad unorthodox, but I swear by it! I mean, I even wrote about it in a blog post

There is so much love and detailing that goes into their work, so it was my job to visually capture this husband + wife team in that light.  So go on, buzz around  :)

Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio

Although they are currently creating their work from their garage, they are already envisioning something bigger, hence the lovely little mockup of what might be their future storefront...I have no doubt in my mind that with their honest hard work and craftsmanship, their small beehive will turn into something bigger in this kingdom ;) 

Branding : Shabbee Woodwork Creations | by InBetween Studio

You can check out or buy some of their creations here.

 

 

 

MOODBOARD : RUSTIC LOVE

 
Rustic_love_moodboard_by_inbetween_studio

I just finished up this moodboard for an adorable husband and wife duo (not to mention really good friends of mine) taking the next step of their woodworking skills, which only began as a hobby, has now become an envisioned business for their family. You can say I'm pretty thrilled about being a part of this! 

Overall, this past week has been a breeze to work with them, and the first phase was knocked out in a matter of a few days. Gotta love that! We put together a moodboard that reflects the balance between her feminine aesthetic and his masculine craft - the in-between. At the end of the day, they're the heart and soul behind this business and I really want that to be a strong component of their brand's entity, along with the passion and hard work they put into every piece they create.

I truly believe something special will be coming out of this branding project, and I can't wait for the end result :D I mean, look at that moodboard! Swoon.

 

[tools | lights | logo | flowers | hexagons | kitchen]

 

 

BRANDING : THE KINDNESS SOAP CO.

 
the_kindness_soap_co_poster_branding_by_inbetween_studio

Hello Everyone! Sorry things have been on the quieter side around here lately, but to make up for it I'm sharing a new project :D A few months ago I talked about a sweet lady that lived in Big Bear and was starting a side business of her homemade organic soaps. Fast forward a few months later, and we land on an identity that is down to earth, raw, and with a hint of generosity reflecting her and her business to a tee. 

the_kindness_soap_co_branding_by_inbetween_studio

When I first began this project, the main focus was on the identity and a few print materials, but I saw this brief to be a great piece of work to have in my show and tell, so I took it a little bit further and designed a few layouts for the web realm. Why not? My client will eventually need a site, and lucky for her I already came up with a few ideas for future reference... Either way, it was fun designing it! No harm done :) 

the_kindness_soap_co_web_branding_by_inbetween_studio
the_kindness_soap_co_web_branding_by_inbetween_studio
the_kindness_soap_co_web_branding_by_inbetween_studio
the_kindness_soap_co_tote_branding_by_inbetween_studio

When we started planning out the printed material/packaging we had to come up with something that was cost effective; this was a biggie. Seeing as this was a new business and we wanted to keep that homemade feel in the branding throughout everything, we went back to my renowned mantra 'less is more'. That being said, I came up with combining the business card and packaging into one. Say what?! A bit of twine, brown kraft paper, and rubber stamps can take you a long way! We managed to save quite a few pennies from printing costs and still obtain the small printed marketing pieces that takes one's business a step further from the rest. Cheers to that! 

Kindness_Soap_Co_Branding_Stationery_by_InBetween_Studio
the_kindness_soap_co_stamp_branding_by_inbetween_studio